First contact from a campaign
Situation
A visitor arrives from an ad asking about a policy.
What the agent does
The agent explains the coverage in plain language from approved documents, collects profile and intent, and books an advisor only if the lead qualifies.
Comparing two products
Situation
A lead wants to know the difference between two plans.
What the agent does
The agent answers from the approved material, states plainly what it cannot advise on, and offers the advisor for the recommendation itself.
Status of an existing case
Situation
A current customer asks where their claim stands.
What the agent does
The agent confirms identity, answers from the integrated system, and escalates anything contested with the full record attached.